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The first step you must do is choose your niche.


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There is no magic formula to become a recognized influencer, however, you will need the charm to please


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your followers and to be always at the forefront of trends, because in the digital world, the last


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thing you want is to lag.


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But there are secrets you can start using to stand out.


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One of them is to target a specific niche.


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In other words, to stand out.


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You must find a target audience to address.


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And to do that you must talk to them about a specific topic, something you stand out in a unique way


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and in a way that makes you stand out from the rest.


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It doesn't matter if you have 1000 or 100000 followers.


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What this ensures is that by speaking to a group from a specific niche on a particular topic, you will


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achieve an audience that is highly committed to your content.


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This commitment will ultimately translate not only into followers, but consumers of your content and


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an audience that is loyal to you and trust your judgment.


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Also, it will undoubtedly make brands want to approach you eager to reach an audience committed to


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your criteria.


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So how do you choose a niche?


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The answer will depend on you and your skills, because if you are strong in the kitchen, you cannot


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target an audience that loves fashion design or choose as a niche the manufacturer of summer clothes.


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Does this mean that you should stick in only one bang?


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Not exactly everything in its own time.


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In social networks, there are millions of people who create a great deal of content and target different


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audiences, in other words, there is something for everyone.


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Choosing a niche is a task that requires time and planning, especially if you intend to stand out among


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so many people who may be doing the same as you.


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How can you choose a niche and not die trying to do this, you must start by writing down a straightforward


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list with all the things that interest you put a special emphasis into those topics of your interest,


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the best that suit you or those that you want to display in your social network.


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Probably you will find that your range on tastes is enormous.


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Do not worry so much about it.


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We will narrow down the options you thought of later on.


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This works.


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Now pay attention to the following explanation.


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Focus on a single niche.


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By now, you should have written down all your interest and skills, these can be turned into niches.


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Some niches are trendy and social networks within which they stand out fashion, art, travel, food,


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geek couples, leisure babies, gamers, make up comedy, photography and fitness.


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For example, let's say you like the fashion niche very much.


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However, this niche is extensive by itself.


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Therefore, whatever content you post in your social network of choice might not be specific and like


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the impact that you want because it would be too general and diffuse to stand out as general as fashion


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is, you can select something even narrower.


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Options are endless if we get ourselves used to thinking outside the box, following the example with


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a fashion niche, we can find various topics such as garment making, fashion blogging, fashion design,


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fashion trends, etc. You can also narrow your niche even more.


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For example, if you are a fashion designer, just being one and talking about it won't suffice.


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You can be even more specific by talking about making swimwear.


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Following this idea, you can talk about making swimwear only for ladies or only for men.


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So if you feel you have chosen a broad niche, you can go even deeper and adopt a smaller one.


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As you will see, making a thorough look up of what they give to your followers or subscribers is worth


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it, since they love to know that they will find specific and unique content in your site.


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Therefore, it's up to you to be as specific as possible.


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To aim for an audience, another essential step to success on social networks is knowing who you want


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to target for this task.


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You can look for inspiration in other accounts targeting the same niche as you.


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It's completely valid if you choose to aim for a similar style of the account.


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You looked up for inspiration.


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It's not about copying them, but about being inspired by them.


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This inspired aesthetic will help you identify yourself to an audience similar to theirs and help you


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find a similar follower base.


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Study your inspirational accounts carefully find their most successful posts and try to break them down


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into their core elements.


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This analysis will help you generate a similar post.


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Everything works as long as it's with your personal touch and from your originality.


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Evaluate, according to your content, what would be your ideal audience, that is, if what you like


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to do is show your creative process as a fashion designer, you cannot aim at a gamer audience.


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Three, choose a leading social network.


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The last, but at the same time, the most crucial step, choose a network on which you want to establish


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yourself.


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This doesn't mean that you have to open an account in only one network and only dedicate yourself to


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it now.


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But you should start in one initially, at least, while you consolidate your content and build up a


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community.


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There are many networks where you can create content, for example, Instagram, Facebook and Twitter


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are the most popular.


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However, YouTube can grant you quick fame if you use it correctly.


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Tic-Tac became the most downloaded social network in both play store and iStore in the last year.


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To choose a social network to work on you first, need to know it, know how it works and why not its


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secrets.


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This knowledge will also help you find a network that identifies with you.


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For example, it's not the same to upload images to Instagram, accompanied by a caption that makes


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you fall in love and seduce the customer as making a video for YouTube that engages the subscriber enough


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to see the whole thing.


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The best resource to exploit your full potential is to understand which social network you want to be


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on and make the most of it.


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Currently, the most used networking trend in growth are Instagram, YouTube and Tic-Tac.


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However, this does not imply that other social networks are losing relevance.


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Still, it would be very advisable to focus on the place where there is a higher number of people.


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Therefore, these three networks are the perfect target to become an influencer and be the target of


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the most recognized brands.


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 1 00:00:16,660 --> 00:00:22,660 Welcome to the influencer marketing course in this course, I will teach you everything you need to 2 00:00:22,660 --> 00:00:28,270 know about what influencer marketing really is and how to approach it on the three main platforms, 3 00:00:28,540 --> 00:00:31,000 Instagram, YouTube and Tic-Tac. 4 00:00:33,420 --> 00:00:35,490 So what is influencer marketing? 5 00:00:36,580 --> 00:00:42,880 Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative 6 00:00:42,880 --> 00:00:48,240 links between brands and companies and those people with high visibility and prominence on the Internet 7 00:00:48,520 --> 00:00:50,230 known as influencers. 8 00:00:51,240 --> 00:00:57,810 But what are influencers, influencers are not super humans are magic creatures that hold the secret 9 00:00:57,810 --> 00:00:59,440 of social networks in a magic book. 10 00:01:00,210 --> 00:01:06,090 They are peop
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