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into several sections designed to better understand the results you are getting.


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In the first instance, it is possible to see the total number of publications launched in a period


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00:03:21,000 --> 00:03:26,820

of seven to 28 days and the total number of reproductions or views that they achieved at that time.


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00:03:27,760 --> 00:03:33,940

The posts are often shown from the oldest to the most recent, just below this first section is the


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trend section or trending, which reveals which videos have been popular in your account during that


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00:03:39,610 --> 00:03:40,060

period.


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It is also possible to see the number of plays obtained within this section.


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Each of the videos has more data to show.


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This is one of the most useful features of Tic-Tac analytical data.


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If you click on any of the videos shown in this section.


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More information will be displayed, such as the number of likes obtained, the number of comments and


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shares.


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00:04:03,730 --> 00:04:09,280

Below that data, it is also possible to see the total playback time of the content, the total plays,


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00:04:09,550 --> 00:04:14,950

the average playback time, the types of traffic sources and the regions of the audience.


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As with other platforms, this information helps a just published content to increase those metrics


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or to determine if what is being published is effective.


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00:04:26,400 --> 00:04:32,730

As you can see, Tic-Tac is serious, and even if you're already a little tired of all this social networking,


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keep an eye on this platform in case it ends up replacing Instagram in the future.


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However, everything points to Instagram, including all Tic-Tac features very soon.


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When to contact brands.


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Tic-Tac being a social network that is still in an emerging state, makes all brands want to have a


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presence there.


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00:04:54,890 --> 00:04:58,770

It is in the eye of many brands that want to increase their reach.


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And right now, Tic-Tac is among the best ways to do it by taking advantage of this trend.


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After all, if there is a lesson to be learned from Tic-Tac, it is that taking risks beyond the traditional


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schemes and trusting creative endeavors can help you earn the loyalty of your followers and attract


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lots of attention towards you.


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00:05:19,430 --> 00:05:25,640

There are ads in the app, but they are not invasive, and major brands such as Huawei, Samsung, Apple,


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Quami and Apple are directly involved with technology development for the app.


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00:05:30,860 --> 00:05:36,100

The big production companies, owners of sounds and movies allow the use of their content on the platform.


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Each audio or sequence is played by billions and billions of times when used by people.


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00:05:42,710 --> 00:05:46,790

Imagine that brand exposure, especially in the entertainment market.


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00:05:47,180 --> 00:05:53,480

This makes it a multimillion dollar social network without the need to invade the feed with advertising.


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00:05:54,460 --> 00:06:00,280

Because Tick-Tock does not allow links to publications and until recently started allowing advertising,


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these businesses focus on the visibility that the platform can give them and not on a tool that ensures


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00:06:06,730 --> 00:06:08,080

them to gain new customers.


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00:06:09,570 --> 00:06:15,870

To succeed in Tic-Tac, you must be extremely creative, especially if you want brands to look at you


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00:06:15,870 --> 00:06:17,880

as a fundamental part of the community.


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00:06:19,980 --> 00:06:21,510

When to contact a brand.


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00:06:22,340 --> 00:06:29,630

As in other social networks, quantity is substantial, but the quality is even more so to understand


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when the right time is, you must look at your statistics and work on a strategy.


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00:06:34,880 --> 00:06:38,060

If you don't have a direction, you won't know where to go.


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00:06:38,980 --> 00:06:44,500

Once you have your strategy, you only have to create highly creative content that can catapult you


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to success.


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00:06:46,090 --> 00:06:52,480

This can even be done by an expert marketer or a publicist who will guide you based on what strategy


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you can work if you are yourself and use your knowledge to your advantage.


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00:06:57,700 --> 00:06:59,310

Growing up will be easy.


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00:07:01,070 --> 00:07:06,610

Another fundamental point that you must take into account is that your videos must generate impressions,


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that is to say commentaries and shared.


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00:07:09,770 --> 00:07:11,600

It's not just a shower of likes.


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Make calls to action, whether your videos or with a short, concise caption that gets your followers


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00:07:17,720 --> 00:07:18,260

to commit.


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00:07:19,070 --> 00:07:23,390

Once you consider that you have the right move in your account and that you will be able to reach out


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00:07:23,390 --> 00:07:28,850

to others, then you will be able to contact brands that you think can be identified with you or whose


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