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Welcome to the influencer marketing course in this course, I will teach you everything you need to


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know about what influencer marketing really is and how to approach it on the three main platforms,


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Instagram, YouTube and Tic-Tac.


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So what is influencer marketing?


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Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative


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links between brands and companies and those people with high visibility and prominence on the Internet


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known as influencers.


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But what are influencers, influencers are not super humans are magic creatures that hold the secret


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of social networks in a magic book.


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They are people who are simply characterized by having a lot of receptivity and charisma in the virtual


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world.


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Some of them, like you Tubers, for example, have channels worth thousands and some cases even millions


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of subscribers and followers.


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Influencers play a role that is a product of technological evolution, which plays a critical role in


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today's life.


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Naturally, these social networking sites are real diamonds in the rough for brands, companies, organizations


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and even entrepreneurs with emerging businesses, their critique of a specific product or their appearance


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using a brand of clothing, for instance, can considerably increase the widespread acceptance of a


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specific brand and therefore boost sales like crazy.


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For a company, applying the strategy can bring significant benefits, some are as follows.


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You get to amplify the positive messages of the brand or company.


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You will generate a lot of conversation on the Internet about the products offered by the brand.


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It increases traffic to the website or social network profile of the brand that the influencer is promoting,


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the brand gains a good reputation and high prestige if designed well, a campaign with influencers does


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not have to be expensive and can yield a satisfactory and profitable return on investment.


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Aurelie.


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Influencers are generally followed by a target audience characterised for being very consumerist and


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for having high purchase power.


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The Millennials.


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But becoming an influencer or being considered an influencer is not only about having many followers,


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it is about having your opinion followed and considered by a particular audience.


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And at the same time, this implies a lot of hard work.


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That involves a lot of learning, perseverance and dedication.


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To be a successful influencer, you must not only know how to use the leading social networks, much


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less how to make beautiful publications.


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It is a role considered a profession and that you must take very seriously if you want to be considered


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by the biggest brands in the market, if you wish to be successful.


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I don't have a magic formula, but I have prepared this course and an e-book with some secrets that


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will surely change your perspective and guide you in the process of becoming an influencer.


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